Me and lee sat down in front of his new IMac with a some what optimistic outlook for our video, we began editing and slowly but surely the video we had planned and planned and planned started to take shape, we got so excited with the progress we were making that we ended up staying up through the night to polish and refine the video, sure enough by 11AM the next day after 7 renders the video was complete and we couldn’t be happier.
I was really excited about the Self Promotion module, but quickly realised that I had a very clear goal and I couldn’t approach it as loosely as thought. I wanted to produce a very compact but informative and wholistic piece of design. I wanted to include everything that an employer would want to see, but easily accesible and small enough to store. My preferred format was business card size but I knew this didn’t give me much space to work with.
My answer to this was to produce a ten page concertina, completely foldable booklet. When folded it takes on the form of a business card, but folded out i have 20 business card sized faces that I have used to show my CV and mini portfolio. I split my CV into 8 sections and gave them all their own face. The layout is neat and easy to access the information.
I am happy with the design, and when I finish university I just want to carry on promotion myself.
Motion - Seerauber Jenny
In conclusion, although this project has been dragged out much more than it should have been, partly due to unavoidable circumstances and partly because myself and Mark underestimated how fun it would be.
After a lot of deliberation, we came to the decision that it would be best to film the video, and this decision was the best one we made. Armed with a borrowed video camera, we took to the streets and had a great time. We were up at 5am videoing the sunset, and back in the evening to catch it on the flip side. We approached it with no real plan but an idea of what we were trying to come up with and I feel it was a massive success.
We feel that we captured the story, and visualised the narrative without being too literal. We feel it was a professional response and we learnt a lot about using after effects in the process. We had no real deep understanding of how to achieve the look we wanted but we got there in the end. By the end of the project we were both confident with the software and how to create the exact effect we wanted.
We also think that the video works semiotically, and is a suitable video to go with that song. I will definately carry on exploring after effects, and I have really enjoyed this part of Pro Con 3
We woke up at 5 am to film our time lapse scene, we arrived at our location on a fly over bridge on the m62 motorway, it went from basically pitch black to daylight in around an hour and a half, the video when speeded up looks very good, we would have liked the day to be clearer but the sunrise was decent never the less, so it was certainly worth our first effort.
We took today to explore different locations and settings for are video, an interesting idea we had was to record a time lapse of over a busy location to add to the songs overall mood and rhythm, we have decided on a few key locations that we feel will serve as good locations for our video.
Me and lee have decided on a new direction to take our motion project, after a lot of brainstorming and generation of primary ideas we feel that illustrating 3 minutes worth of video could possibly stray from the aesthetics and overall mood we hope to achieve, we have discussed videoing the three minutes as to better express feeling through the lyrics, giving us a wider range of settings and locations.
Like the posts I have just posted, I want my finished item to have an interactive element. I want it to engage the audience and hopefully make it more interesting and ultimately more keepable for lack of a better word. I want to experiment with different constructions and folds.
I have just realised that I have posted all of my Advanced Communication posts on here… shit
So me and Mark Boyer have been filming the last few days, sat on motorway flyovers at 6 in the morning capturing the sunrise, following him round fields with a camcorder, ripping and kicking the shit out of flowers, smashing lamps, driving to places unknown with a head out of the sunroof, tapping feet and slapping thighs, flipping pictures and slamming down phones… and drinking the occasional monster energy!
But dare I say it I think the foundations of the video are interesting. Now we just need to edit down the 130 minutes of footage into 3… bring it on!
I am going to produce a personal, reflective and informative guide/diary/zine/something to summarise my journey from being a college student with very little sense of direction, to an industry ready, nearly qualified graphic designer.
It will consist of stories, quotes, images, lessons, guides and tips, examples and anything useful or substantial to my personal growth over the last 5 years. I hope it will be an expression of myself, as a person and a designer, show my character and ultimately allow me to connect with a wider audience hopefully leading me to my f=dream job.
I also hope that my final project might be useful to design students, or at very least interesting. I feel this process will be personally satisfying, giving me the opportunity to reflect over the last 5 years.
17 pages of essay down, first draft done. Hand in tomorrow, be told how excellent it is an then give FMP my uninterrupted attention… hopefully!
As I was not in today I have had to go through a rather long winded process to get the new briefs, but if I have heard rightly then I have found them all… some seem excellent and I think I will have a hard time choosing. Hopefully I will know by the end of the weekend and I can crack on.
So far I know I will have designed;
- SET OF A3 POSTERS
- SET OF MATCHING BOOKMARKS
- CHARACTER DESIGNS TO BE DISPLAYED AROUND THE NORTHERN QUARTER
- WINDOW DISPLAY
- SHELF WOBBLERS
If these are al designed to a high enough standard I will venture into other deliverables.
Full set of bookmarks, will keep them to the back of my mind in case I decide to change anything.
All things considered, economic design and being budget aware I have produces a template that will allow me to produce 4 concertina leaflets from a one side printed A2 sheet. T
here are 8 sections across measuring 74.25mm each. The four sections downwards are the separate leaflets that will come from the one sheet. It gives each leaflet a height of 105mm. The first and last square on each row will be the front and back cover. This leaves six which will accomodate my 3 DPS.
My plan is to have the characters and their bio’s on the leafet, a map, info about the store and why you should go there. It will be named, “A concise guide to the center of the creative world,” or something to that effect.
Slightly altered and now featuring bio of the character. It could be something that you choose to sum yourself up. Pick a character based on shared interests,
I also think there is a massive amount of scope to continue these characters into a much greater depth. More characters could be designed and all sections of the target market could be accounted for.
POPPY: Poppy will be found in the window of Northern Flower, 58 Tib Street. Popply loves anything floral, and wants this to be reflected in her new city center flat. The concrete jungle isn’t as organic as she would like so she is on a journey to the center of the creative world to find a book on interior design, and maybe some eco friendly products.
Interesting fact about Poppy: She talks to plants
SERGEANT ARMSTRONG: Long serving soldier in the british army. Has toured all around the world with his regiment. When Sergeant Armstrong isn’t busy fighting wars or buffing his boots, he has a keen interest in paper craft and model making. He is on a journey to the center of the creative world to see if he can fid something to keep his hands busy when he is off duty, and maybe some wall stickers to liven up his army base. He can usually be found at New Cross Army Supplies, 31a Tib Street, restocking his commando belt.
Interesting fact about Sgt.Armstrong: He doesn’t know how to tie his shoe laces
FLASH A.K.A DJ FLASH: Flash (Born as Fred) is an up and coming music producer/superstar DJ. He spends most of his time at Vinyl Exchange, 18 Oldham Street, searching for heavy beats that make you want to move your sneaks. He has started up a student club night but needs help spreading the world. He is looking for a book on advertising, social marketing and particularly guerilla advertising. Flash is a cheeky chap so that would be right up his street.
Interesting fact about Flash: His headphones were permanently attached at birth
LI ZHANG: Originally from Beijing, Li Zhang spends most lunchtimes at the Sweet mandarin restaurant, 19 Cooperas Street, thinking about his homeland. Li loves illustration and in particular anime/manga. He used to draw manga all the time when he was a child. It is something he is interested in turning his hand back to, he is on a journey to the center of the creative world to brush up on his skills and refresh himself in the world of manga. He is hoping to find some books that will help him do this.
Interesting fact about Li Zhang: It is believed he is a distant relative of the late General Mao
JAZZ: Jazz is a free spirit. Origin unknown. Jazz chooses not to stay in one place for any length of time, instead choosing to carry his world round in a drawstring backpack. Jazz has been in England for that last 18 months, mainly in Manchesters Northern Quarter, residing at Hatters hostel, 50 Newton Street. Jazz has become so fond of England that he is on a journey to the creative center of the world to find as many books as he can about British Architecture, Design, Art and Culture.
Interesting fact about Jazz: Before Manchester he had never stayed anywhere for longer than a month.
CHRISTIAN CARTER: Christian is a typical fashion student, quirky, expressive creative and inspired. Christian has became extremely bored with what is on offer on the high street, same old same old. Christian plans to design his own range that steps away from the conformity of todays market. He is on a journey to the center of the creative world to find books about the roaring 50’s. Anything from the art of that decade to teh fashion and the cultural and artistic movements of that era. Anything he can soak inspiration from. He can be found anywhere!
Interesting fact about Christian: Christian Carter is probably not his real name.
Above is the characters and the names I have chosen to give them
. I hope the names reflect the personalities I am trying to portray. They all have a story to explain why they are on a journey to the center of the creative world. Each one is designed to be visiting the store for the many things that they sell. They are basically an alias of a customer that may be interested in one of the areas of design that magma covers. The placement of these characters has been determined by the specific people who will see each one or likely to be in that area. The interests of the characers have been tailored to mirror that of the exepected target audience.
I received an email today from Howard Cohen, director of the Make Up Factory. It is a small company, based in Whitefield, whose main speciality is fashion/pick-up cosmetics. Over the last few months they have begun to work with retailers such as New Look, River Island and Top Shop. They are designing own
label products such as mascaras, lip glosses, blushers etc where the key
objectives is to deliver distinctive packaging and ideas and drive impulse
purchases. They also produce some licensed products too, under licenses such
as Love Hearts, Mr Men etc.
Anyway back to the point, I had previously emailed to show my interest in becoming part of the design process. This is an up and coming company so I find it incredibly exciting, and certainly something I would like to be part of. He has emailed me to tell me that he is off to China today but he wants to meet up when he gets back…
Pressure is on now with the deadline looming. I am pretty comfortable with the route I am on ot the moment, but I cant help feel like I wasted the last two weeks as I am working on the idea I had three weeks ago, cest la vie i suppose.
I feel like
the window display must conclude what the journey to the center of the creative world was all in aid of. Of course, in reality this is to buy one of the wonderful books that Magma sells. This idea is to have the characters inside the window, facing out, this time holding an A4 insert which will be the front of a book that they sell. It will look like that is what they were going for and is also a great way of advertising the lastest products.
This is one idea of how I could distribute the leaflet/map. The hands could be holding a tote bag, the same as I design (the above is simply to visualise the idea.) It would actually be a tote bag it would be some sort of solid container that could house the leaflets.